Fractional Executive Assistant - West London

THE RIGHT
HAND YOU
NEED.

Senior-level executive support for founders, UHNWI and personal brands - without the full-time cost. Operations, diary, content and lifestyle, handled.

10+
Years C-Suite EA
ยฃ2.5M
Portfolio Managed
45+
Global Projects
Elizabeth Igoe
Taking on 1-2 new clients
Elizabeth Igoe
Founder, EAVA Assist
Executive EA Operations Content Lifestyle
Who I Am

NOT JUST A VA.
YOUR OPERATIONAL
RIGHT HAND.

I've spent over a decade as the trusted right hand to C-suite executives at a global technology company - managing multi-million pound client portfolios, leading cross-functional teams across four continents, and keeping complex operations running smoothly.

Now I bring that same calibre of support to UHNWI, founders and personal brands who are ready to grow but need the right person behind the scenes. Proactive, solutions-focused, and completely discreet.

Let's Talk →
36%

Margin improvement at proAV

Improved a ยฃ2.5m global portfolio margin from 18% to 36% through cost optimisation and strategic resource reallocation.

45+

Concurrent international projects

Managed 45+ simultaneous projects at peak across APAC, EMEA, UAE and LATAM with full P&L accountability.

23%

Event cost reduction

Reduced international staff event costs by 23% through supplier renegotiation and process improvement.

What I Do

FOUR PILLARS OF SUPPORT

Every service I offer is designed around one goal: giving you your time and headspace back so you can focus on what only you can do.

Executive

EXECUTIVE SUPPORT

  • Complex diary & calendar management
  • Inbox management & email triage
  • International travel planning & logistics
  • Meeting prep, notes & follow-ups
  • Board-level document preparation
  • Stakeholder & VIP correspondence
Operations

OPS & PROJECT

  • Project coordination & task management
  • Process design & workflow optimisation
  • Cross-functional team coordination
  • Event planning & management
  • CRM management & reporting
  • Contractor & supplier management
Finance

FINANCE ADMIN

  • Invoicing & payment chasing
  • Expense tracking & reporting
  • Budget management & forecasting
  • Accounts payable & receivable
  • Financial admin & reconciliation
  • P&L oversight support
Lifestyle

LIFESTYLE & CONTENT

  • Personal admin & private affairs
  • Appointments, travel & lifestyle management
  • Social media scheduling & admin
  • Content planning & caption writing
  • Short video editing (CapCut)
  • Brand partnership coordination
Investment

SIMPLE, FLEXIBLE PACKAGES

Retained monthly support with transparent pricing. All packages are flexible - I'm happy to tailor the scope to your exact needs.

Essential
Essential
5 hrs/week - 20 hrs/month
ยฃ700/month
  • Inbox management & triage
  • Light admin support
  • Content scheduling (8 posts/month)
  • Basic caption writing
  • Monthly check-in call
Get Started
Premium
Premium
14 hrs/week - 56 hrs/month
ยฃ1,960/month
  • Everything in Operational
  • Stakeholder & client comms
  • Operational oversight
  • Content strategy support
  • Priority response & support
  • Bi-weekly strategy calls
Get Started

* I work with a limited number of clients to ensure a high level of support and attention. Custom scopes available on request.

Background

BUILT ON REAL
EXPERIENCE

2022-Now
EA & Business Assistant (Hybrid)
proAV Limited - Global Technology Integrator
Sole manager of a flagship ยฃ2.5m global account across APAC, EMEA, UAE & LATAM. 45+ concurrent international projects. Margin improved from 18% to 36%.
2016-2022
Executive Assistant to Sales Director
proAV Limited
Supported delivery of ยฃ20m+ in global projects. Recruited and mentored a PA team. Full financial, HR and operational administration.
2010-2013
PA to Chairman (UHNWI)
Motorsport Association UK - Formula 1
Full personal and lifestyle support to UHNWI Chairman. VIP F1 hospitality, high-profile correspondence with motorsport celebrities and parliamentary bodies.

Executive Skills

Diary Management Inbox Management Travel Logistics Board Presentations Stakeholder Relations UHNWI Support Discretion

Operational & Financial

P&L Management Budget & Forecasting Process Design Project Coordination Event Management Team Mentoring

Tools & AI

Claude AI ChatGPT Canva CapCut Monday.com MS Office Suite Google Workspace Gamma

Qualifications

Data Analytics - Meta/Coursera 2025 Executive PA Diploma - NSA 2023 LinkedIn Marketing Certification Advanced Excel - NSA 2021
Creative & Social

THE FOUNDER BEHIND THE EA

Before EAVA Assist, I built a beauty brand from scratch - creating all content, growing two social platforms and managing everything independently. I understand the founder journey from the inside.

The Person Behind the Business

WHY A CREATIVE EA ROLE

I've always had a genuine passion for fashion, aesthetics and the creative industry. I founded and scaled a beauty business within 12 months - handling brand identity, supplier relationships, content and community entirely independently.

I'm a frequent follower of fashion week and naturally understand the fast-paced, relationship-driven environment that defines life at the top of the industry. I know what it takes to build a personal brand - because I've done it myself.

๐Ÿƒโ€โ™€๏ธ 3x Half Marathon Runner ๐Ÿคฟ PADI Scuba Diver โœˆ๏ธ Asia & Europe Traveller โ›ท๏ธ Skier ๐Ÿ’ช Fitness & Nutrition ๐Ÿ‘— Fashion Week
๐ŸŽฏ

Founder

Built and scaled ONG Nails beauty business from scratch within 12 months - completely solo.

๐ŸŒ

Global

Worked across APAC, EMEA, UAE and LATAM managing international projects and teams.

๐Ÿ”’

Discreet

Trusted with UHNWI personal affairs, confidential board matters and sensitive correspondence.

โญ

Premium

Small client roster only - every client gets the same exceptional level of support.

Get In Touch

READY TO GET STARTED?

Book a complimentary 30-60 minute discovery call. We'll talk through your needs, I'll walk you through how I work, and we'll figure out if there's a great fit.

SEND ME A MESSAGE